Authors have never had an easy time getting publicity, but the Internet has helped to make things a bit easier. However, it also makes it much easier to get bad publicity, and that is certainly something that any writer today needs to consider. They have to not only know how to generate good content, but they also need to know how to handle negativity that might creep in on them. The basics are easy enough to grasp, but it can be difficult for authors who may not have the time or the skills to handle it on their own.
When it comes to being an author, one of the most important things to consider with a reputation are the reviews. Having good reviews is essential for selling books, and most authors will hopefully have some positive reviews for their work. Getting positive reviews is tricky though, as you should not ask for or pay for fake, glowing reviews. It is dishonest, and people can generally see through them. They will also know once they start reading your book whether it was worth the praise. Having fake reviews on your site, Amazon, and elsewhere will ultimately end up hurting you rather than helping.
Encourage reviews, but make sure they are honest. In addition, you can ask for blurbs from other friends who are authors. These are like testimonials, and they can help to sell your book. Of course, if you want to keep a good reputation, you also need to have a good product to sell.
You will occasionally have a negative review. It happens to all authors. Look at some of your favorites, and you will find reviews by people who hated the book. Never take a review personally, as difficult as it might sound. Never respond to a negative review from someone who does not like your book. Books are a matter of personal taste, and you are not going to change someone’s mind by trying to plead your case. It just comes off as sad!
Instead, get back to writing another book. Create a blog and bolster the amount of positive content about you and your books online. As you start to write more books and sell more, you may also want to work with a reputation management specialist who can provide some insight and help.