Do you know what people find when they search for your company online? You would hope that they see your website, blog, and maybe your social media pages, but that is not always the case. Even if your site is one of the top results on the search engine pages, you have to be cognizant of all of the other results that pop up when people type in your name.
Take a moment to enter your company name into Google and then read the first couple of pages of results. These are the pages that most consumers will look at when they want to know more about you. What do you see when you arrive? Are there some mediocre or even bad reviews of your products? Is a Yelp review taking the top spot, even above your company’s website? If you have negative results in those first couple of pages, it could seriously and negatively affect your bottom line.
You need to really own your search engine results. What this means is that you need to control what comes up in the top spots of the results, and it is not as hard as it might seem. Having plenty of updated blog pages, quality links to your site, relevant press releases, articles written about your company, and more can help. It is possible to regain control of what comes up when people search for your company.
Customers are looking for companies that they can trust and that have a good reputation. You need to make sure that your search engine results pages actually reflect this, so start working on creating more posts, articles on other sites that link to your page, and more.
Of course, you also want to address any of the problems or concerns that customers may have had with your company. What was it that caused them to post negatively online? You can reach out to the customer privately and rectify the situation, which improves your brand in their mind, and often, they will help to spread positive word of mouth. In some cases, companies have also responded to complaints and issues online through social media. This can work in some cases, but you have to be careful not to exacerbate the problem.
Many businesses who want to have more control over their online reputation are turning to third party professionals for help. This could be an avenue you want to consider.