You have a personal Facebook account and one for your business, just as most people do. Hundreds of millions of people use the social networking site regularly, and many people are very open and honest with their posts. While this can be refreshing, there is such a thing as being too open, and that can get you into trouble if you aren’t careful. Whenever you are posting on your account, whether it’s for your personal page or your business, you really need to think about what it is that you are posting.
When you are posting, especially on your business account, you need to make sure that the posts are actually valuable and interesting. If you are running a gym, you may not want to post a constant stream of kittens, for example. The people interested in your gym, even though they may be fans of felines, they probably do not need to see it when they are trying to learn more about your gym or to get some workout tips.
Consider the context of your posts as well. It really is a good idea to stay out of controversial topics unless they directly involve your business. Politics is one of the best ways to isolate your company on Facebook and other social media sites for that matter. No matter your political affiliations, they do not need a place in your posts. It could alienate a good chunk of your potential customers. In fact, when you take a stance on something that involves your personal beliefs and doesn’t have anything to do with your company, it could end up blowing up and going viral. In these cases, the publicity that you get will not be a good thing. All you have to do is think before you post.
Also, make sure you are updating your profiles regularly so that all of the information they contain is accurate. Do this at least once every six months, as well as when there are major changes.
When you are posting quality content and engaging with people on Facebook, it helps you to build brand recognition and to bolster your online reputation. It’s an essential social media tool, but you always need to use common sense when posting so you do not raise the ire of your followers.