Social media is an important tool in today’s world whether it comes to your personal life or your business. It is no wonder that it is also important when it comes to your online reputation. The things you do and say on the web can follow you, and that certainly includes social media. Social media can also help you grow your reputation and your brand, as long as you are using it wisely. Here are a few tips to getting the most out of social media and staying out of hot water.
You have to have a presence on social media, and that means more than just setting up a few accounts. You need to have pages on the “big” sites, such as Facebook and Twitter. Make sure you have accounts on Instagram, LinkedIn, Google+, and any others that might be associated with your industry. Make sure that you do not go overboard though. Only have enough accounts as you can handle, which leads us into the next necessity.
You need to be active on these accounts. This does not mean that you have to post several times a day, but you cannot neglect them. The profile cannot represent you or your company if you aren’t actually posting and engaging with the others on the site. It’s not a billboard. It’s an interactive network, and you actually do need to be social on these sites, thus the name social media.
In addition, you have to make sure that you are not merely responding to the positive comments. Also respond to the negative and try to smooth things out with the person whenever possible. This reduces the chance of the negativity blowing up to the point where it affects your online reputation. In addition, even when you are dealing with people online who might be difficult, you have to keep your cool. Never let your emotions get control of your posts, or it could become a problem later. Often, if you are seen as the celebrity or the business and you are making angry comments to someone on your site, you will be seen as the aggressor and the bully.
Keep calm, keep active, and enjoy your time on social media. It’s great for connections and for improving your online reputation and brand.