Do you realize just how important your reputation on the web is? Considering the fact that most people will research you or your company online, it is easily one of the most important elements of business and life today, as strange as that might sound! You have to know what other people are posting about you and what type of rep you have on the web, so you can make sure that it as a stellar as you are.
The first thing you need to do is see what your online reputation is like right now. Take the time to look up your name or your company name on Google and other search engines. Look at the first two or three pages of the page results. What do the results say? Are they all positive or at least neutral, or do you have some negativity that you might like to remove? Most people will find at least one or two things that they may not want on the first pages of the search results. Others might find even more.
Now that you know where you stand, it is time to start taking action. What is the nature of the negativity? Is it something you can control? For example, if there are customer complaints, find a way to address those complaints. You can also start blogging and post regularly if you aren’t already. How can this help? When you have a large amount of fresh content on your blog, Google and the other search engines tend to favor it quite a bit. This means that it can supplant much of the negative information on those first pages. Additionally, using your social media more often, creating videos and the like can help you regain control of your search engine results.
You also need to make sure that you are keeping up with all of the mentions of your name or your company on the web. Set up Google Alerts to let you know whenever someone mentions your name, your company’s name, or your products. This gives you a heads up on what people are saying so you can stay ahead of any potential issues that might occur. It can be time consuming, so you may want to consider getting some outside help for your reputation management.